Privacy Policy

    This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

    Personal information we collect
    When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

    We collect Device Information using the following technologies:
    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

    Additionally when you visit our website, place an order online, return or our product(s), create an account with us online, share personal information when posting WAYT products on social media sites/platforms publicly available or contact us with a question or concern, we collect certain information from you, including your name, birth date, gender, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

    When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

    If you provide personal information to WAYT which relates to another individual, you are confirming that you have the permission of the individual to allow WAYT to use that information in accordance with our Privacy Policy.

    How do we use your personal information?
    We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
    - Communicate with you;
    - Screen our orders for potential risk or fraud; and
    - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

    WAYT uses your personal information to provide products and services and also to support the WAYT business function.

    Examples of this are as follows:

    • To process you order including shipping your purchased product(s) to you, confirm your order status and to process returns;
    • To communicate with you by email, post and text message about WAYT products, services and promotions which we believe may be of interest to you;
    • To facilitate your use of our store concessions and online technology;
    • To provide personalised services in relation to our brand which includes advertising, marketing communications and promotional offers;
    • To learn more about your shopping preferences;
    • To comply with all relevant Laws and Regulations;
    • To assist in the prevention and detection of fraud, security breaches and activities that are considered to be unlawful; and
    • To enforce the terms of use of our website and other policies.

    Sharing you personal Information
    We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

    We share your personal information in the following ways:

    • Direct Mail – Products purchased through the WAYT's website and email means that we will share your information with our service providers who fulfil our posting and packaging requirements. We do not share your personal information with our third-party service providers for marketing not related to WAYT nor do we share personal information about customers or potential customers who only browse our website or post commentary on our social media sites.
    • Personal Information provided by you – When you post content to our website or other public forums such as social media platforms this information is considered to be shared publicly.
    • Service Providers – We may share your information with our service providers who manage our customer information and perform services on our behalf, such as distributing our marketing information and providing delivery services of WAYT products to you. We don't authorise any of our services providers to use or disclose all or part of your personal information.
    • Third Parties – We may share your personal information when we team up with other companies to offer and/or provide products and services.
    • Legal Requirements – We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
    • Other Disclosures – Consent will always be sought for information not pursuant to the above.

    Behavioural advertising
    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

    You can opt out of targeted advertising by using the links below:
    - Facebook:
    - Google:
    - Bing:

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

    Do not track
    Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

    Your rights
    If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

    Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

    Data retention
    When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

    We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

    Contact us
    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at